Pyeongchang, Korea and Hangzhou, China, February 10, 2018 - Alibaba Group (NYSE:BABA), the world’s largest retail commerce company, kicked off its first Olympic Games as a TOP partner today with the opening of its showcase – “The Olympic Games on the Cloud” – at the Gangneung Olympic Park. The event was attended by Jack Ma, founder and executive chairman of Alibaba Group, Thomas Bach, President of the International Olympic Committee, as well as distinguished guests and former Olympians including Yao Ming (basketball) and Michelle Kwan (figure skating).
The Alibaba technology showcase is an interactive, future-looking experience that shows fans, athletes, organizing bodies and fellow partners Alibaba’s vision for a future Olympic Games - one that runs completely on the cloud. Visitors will explore different Games-related scenarios that illustrate the potential impact of Alibaba’s cloud services and e-commerce platform services on future Olympic Games.
“Our long-term partnership with the Olympic Games is the ultimate showcase for Alibaba, both in terms of what we stand for as a company and how we can use our technology to reimagine the Olympic Games for the digital era,” said Jack Ma, executive chairman of Alibaba Group. “Like the Olympic Games, Alibaba believes in creating a level playing field, giving everyone the chance to compete on the global stage.”
“The IOC is entering into a new era of digitalization which we are doing in partnership with Alibaba,” said IOC President Thomas Bach. “Alibaba is offering us a unique platform to expand the appeal of the Olympic Games and to keep our fans close. I am impressed by the company’s forward-looking, efficiently-driven work and look forward to ten more years of partnership and even more success.”
The partnership between Alibaba Group and the IOC began in January 2017, when the two signed a historic, long-term strategic partnership to transform the Olympic Games for the digital era. Alibaba will serve as the official “Cloud Services” and “E-Commerce Platform Services” partner, and a founding partner of the Olympic Channel through the LA 2028 Games.
Alibaba Cloud ET Sports Brain
At today’s event, Alibaba Group chief marketing officer, Chris Tung, also unveiled Alibaba Cloud ET Sports Brain, a suite of cloud-based and AI-powered solutions that will drive the digital transformation of the Olympic Games to benefit fans, spectators, athletes, venues and organizers.
Built on Alibaba Cloud’s high-performance infrastructure of world-class data centers, CDNs (content delivery networks) and market-leading security services, Alibaba Cloud ET Sports Brain merges data intelligence and machine learning to re-define engagement between fans, organizers, venues and athletes. Potential applications of Alibaba Cloud ET Sports Brain at the Olympic Games include:
“The opportunity for technology to positively influence, shape and reimagine the Olympic Games experience is tremendous and we haven’t even scratched the surface yet,” said Chris Tung, CMO of Alibaba Group. “Over the next ten years, Alibaba Cloud services will serve as the foundation of our efforts to drive the digital transformation of the Games, creating a more efficient and enjoyable experience for all audiences.”
About Alibaba Group
Alibaba Group's mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. It envisions that its customers will meet, work and live at Alibaba, and that it will be a company that lasts at least 102 years.