Hong Kong, July 4, 2018 - An Alibaba Group (NYSE: BABA) artificial intelligence (AI) system is ready to recommend your next outfit at a concept store in Hong Kong showcasing a new model for the digitization of fashion retail.
Alibaba's FashionAI brings AI to the fashion world and offers customers personalized mix-and-match recommendations. With an ability to "learn" the latest fashion trends and tips from analysis of data generated by Alibaba's ecosystem, the proprietary model behind the technology is based on consumer insights from the ecosystem, images of more than 500,000 outfits put together by stylists on Taobao, as well as fashion expertise from Tmall partner brands. Cross-brand recommendations are also provided by consumers looking for the most fashion forward creative advice.
A concept store embodying the technology will open on the Hong Kong Polytechnic University campus from tomorrow to July 7.
"FashionAI embodies our thinking of what the future of fashion retail could look like, and an exploration of using technologies to better understand and cater to consumers' fashion needs," said Zhuoran Zhuang, Vice President, Alibaba Group. "With the latest AI technologies, like machine learning and computing vision, FashionAI can now recommend items that match your personal style. That gives imagination to consumers and injects new ideas into fashion brands and retailers to rethink their business and sales models. Leveraging AI in fashion, therefore, offers many untapped opportunities for fashion retailers."
The deployment of FashionAI in a concept store is the latest showcase of how New Retail technologies can breathe new life into traditional offline retailing. New Retail is Alibaba's concept to seamlessly integrate online shopping and offline commerce to provide consumers with the ultimate of ease, convenience and choice.
New Retail Experience Powered by Alibaba FashionAI
Key features include:
The purchase record in the offline store will be automatically reflected on consumers' mobile Taobao or Tmall accounts, so consumers can find even more mix-and-match recommendations from other brands in Taobao and Tmall, expanding the recommendation capability beyond the limits of an offline store.
Garments and accessories in the concept store are provided by GUESS Inc., a strategic partner of Alibaba on the FashionAI project. GUESS has had flagship store on Tmall since 2013.
Located in the Logo Square of The Hong Kong Polytechnic University campus, the FashionAI concept store will be open to the public from July 5-7, on the sidelines of the Artificial Intelligence on Fashion and Textile Conference 2018, co-hosted by Alibaba and The Hong Kong Polytechnic University. On July 5, The FashionAI Global Challenge 2018, a global competition on the application of AI in fashion through Alibaba Cloud's crowd intelligence platform Tianchi, will unveil its champion.
A video of the FashionAI concept store is available at: https://www.alizila.com/video/fashioning-the-future
About Alibaba Group
Alibaba Group's mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. It envisions that its customers will meet, work and live at Alibaba, and that it will be a company that lasts at least 102 years.