Founded in 2008, Tmall provides consumers with high-quality, value-for-money products and a premium shopping experience. Tmall is the partner of choice for brands, enabling them to effectively drive brand awareness and product marketing by leveraging trending consumer insights and advanced digital tools to expand their market penetration and increase visibility. Tmall pioneered the 11.11 Global Shopping Festival. Taobao and Tmall together constitute the world’s largest digital retail business in terms of GMV for the twelve months ended March 31, 2024, according to Analysys.