Tmall Global is China's leading import e-commerce platform, addressing increasing demand of consumers in China for international products and brands. Tmall Global continues to invest in cross-border logistics, warehouses, supply chains, and other import infrastructure capabilities, accelerating the entry of new brands to sell in China. Overseas brands and retailers can leverage Tmall Global as their first stop to enter the Chinese market, enabling them to reach consumers in China, build brand awareness and gain valuable consumer insights to form their overall China strategies.