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Culture and Values

The Alibaba culture is about championing small businesses.

All participants in our digital economy – consumers, merchants, third-party service providers and others – have an opportunity to prosper. Our success and rapid growth is built on the spirit of entrepreneurship, innovation, and an unwavering focus on meeting the needs of our customers.
We believe that a strong sense of shared values enables us to maintain a common company culture and community, no matter how large we grow.

Our Values

Our values are fundamental to the way we operate and how we recruit,
evaluate and compensate our people. Our six values are:

Customers first, employees second, shareholders third

Understanding and addressing the needs and pain points of our customers is our most-important responsibility. Only by creating sustained customer value can our employees grow and shareholders achieve long-term benefit.

Trust makes everything simple

Trust is precious and must be constantly nurtured and protected. We want our Aliren to continue to be straightforward, standing up for the right values and relying on one another via trust.

Change is the only constant

The world is changing even if we are not. Embracing change, either by changing oneself or fostering change in the company, is a unique part of our DNA and must be valued.

Today’s best performance is tomorrow’s baseline

This onward-and-upward approach has helped Alibaba survive our most challenging moments and thrive when we are ahead. Alibaba spirit means we need to constantly challenge and motivate ourselves and strive to exceed normal parameters.

If not now, when? If not me, who?

This was a tagline in Alibaba’s very first job advertisement. It’s still how we want our employees to view themselves as owners of the business. This gives them a sense of purpose and drive.

Live seriously, work happily

Work is for now, but life is forever. We want our employees to treat life seriously when they work and enjoy work as one enjoys life. We respect the work-life balance decisions of every individual.